Week 1 — Built to Sell

Read: Chapters 1 & 2

Focus: Reading With Intention

As you read, notice anything that stands out:

• a quote
• an idea
• a concept
• an observation

Capture anything you want to revisit later.

If you are new to the process:

• To understand the reading process, follow the steps in the Read section.

• To see the current reading plan, visit Book of the Quarter.

• To learn how to apply each week’s focus lens, review the RBG Course.

If something stands out to you this week, you are welcome to share it in the comments.